Want To Make Something Novel? Start With an Idea, Not an Aesthetic

For book designer Jo Walker, good design is all about the thinking behind the image ♠ Stolen from: AIGA eye on design♥ The robbed: Zachary Petit As a ninth-grader in the early ’90s, one of Jo Walker’s teachers assigned her a project about rainforests. Walker had been reading about how McDonald’s was linked to the devastation of… Continue reading Want To Make Something Novel? Start With an Idea, Not an Aesthetic